Your audience is already asking the questions. I make sure you are the one answering them.

I write the content that builds trust, ranks on search, and turns curious readers into loyal customers. You bring the product or the platform. I bring the words that make it impossible to ignore.

Not sure which service fits? Tell me the outcome you want in the form below and I will point you to the right one.
Jump to: Content | Research | Strategy | Career
Content

Content

SEO Wellness Articles

Long-form articles that rank, get read to the end, and make your brand the trusted voice in the room.

Deliverables:

  • Search-optimized article, 1,500+ words, written around keywords your buyers actually use.
  • Sourced, accurate health content with claims you can stand behind.
  • Headlines and meta descriptions built to earn the click.
  • Internal linking suggestions that keep readers moving through your site.

Who it is for:

Supplement brands, wellness retailers, and publishers who need authority content that pulls organic traffic instead of begging for it.

Newsletter Ghostwriting

Emails your subscribers open, read, and reply to, in a voice that sounds like you on your best day.

Deliverables:

  • Weekly or biweekly issues matched to your brand voice and cadence.
  • Subject lines and preview text engineered for opens.
  • Story-driven emails that sell without sounding like selling.
  • A running content bank of angles so you never stare at a blank draft again.

Who it is for:

Founders, creators, and brands whose list is an asset they have been neglecting.

Bulk Product Descriptions

Product pages that answer every objection before the buyer thinks to ask, written at whatever scale your catalog demands.

Deliverables:

  • Benefit-led descriptions that translate features into reasons to buy.
  • Consistent tone across your entire catalog, from 10 SKUs to 1,000.
  • SEO-ready copy with the keywords each product needs to be found.
  • Formatted for easy import into your platform of choice.

Who it is for:

Supplement and natural product brands launching or refreshing large catalogs.

Listing SEO Packs

Marketplace listings that get found first and chosen faster.

Deliverables:

  • Keyword-mapped titles and descriptions for Amazon, eBay, or your marketplace.
  • Bullet points rewritten to sell the outcome, not just the spec.
  • Backend search term recommendations.
  • A repeatable template so your future listings start optimized.

Who it is for:

Sellers and brands whose products deserve more visibility than the algorithm is giving them.

Research

Research

Market / Competitor Research

I find out what your competitors are doing, what your customers actually want, and where the gap is that nobody owns yet.

Deliverables:

  • Competitor teardown: positioning, pricing, messaging, and content gaps.
  • Customer language mined from reviews, forums, and social, so you can speak it back.
  • Opportunity map with the angles your competitors are leaving on the table.
  • Plain-English summary you can hand to your whole team.

Who it is for:

Brands planning a launch, a rebrand, or a push into a crowded category.

B2B Lead Lists

Hand-built prospect lists of the right people, researched by a human who understands your industry.

Deliverables:

  • Verified contacts matched to your exact buyer profile.
  • Company context on each lead: size, niche, and why they fit.
  • Delivered in a clean spreadsheet, ready to load into your CRM.
  • No scraped junk, no bought data, no dead inboxes.

Who it is for:

Sales teams and founders who are done paying for lists that go nowhere.

Strategy

Strategy

Outreach Sequences

Cold outreach that reads like it came from a person, because it did.

Deliverables:

  • Multi-touch email sequence tailored to your offer and your prospects.
  • Personalization framework so every send feels one-to-one.
  • Follow-up cadence that stays persistent without being a pest.
  • Subject lines and openers tested against what actually gets replies.

Who it is for:

Brands and agencies that need pipeline but refuse to sound like everyone else in the inbox.

Content Calendars

A month or quarter of content, planned out, so you never wonder what to post again.

Deliverables:

  • Full calendar of topics, angles, and hooks aligned to your goals.
  • Mix of formats: educational, story, promotional, and engagement posts.
  • Key dates, launches, and seasonal angles baked in.
  • Ready to hand to your team or your scheduler.

Who it is for:

Busy founders and marketing teams who know content matters but never have time to plan it.

Long-Document Briefs

White papers, guides, and reports that make you look like the smartest company in your space.

Deliverables:

  • Deep-dive document, researched and written end to end.
  • Clear structure: problem, evidence, solution, next step.
  • Data and sources handled responsibly, claims you can defend.
  • Designed to be gated for leads or published for authority.

Who it is for:

Brands that need a flagship asset: a lead magnet, a category-defining guide, or a report worth citing.

Spreadsheets / Data Builds

Messy information in, clean organized intelligence out.

Deliverables:

  • Custom spreadsheets built around how you actually work.
  • Data organized, deduped, and formatted for action.
  • Documentation so anyone on your team can use it.
  • Built to scale as your data grows.

Who it is for:

Operators and researchers drowning in disorganized data they need to use, not just store.

Career

Resumes

A resume that makes a hiring manager feel like they would be lucky to get you.

Deliverables:

  • Rewritten resume that leads with impact, not job duties.
  • Keyword-optimized for applicant tracking systems.
  • A professional summary that sounds like a person, not a template.
  • Optional cover letter matched to your target role.

Who it is for:

Professionals in health, wellness, retail, and operations who are done blending in.

Simple. Human. No runaround.

1

You reach out.

Fill in the form below or email me directly at zane@zanesampson.com. Tell me what you need, what you are trying to achieve, and when you need it. The more honest you are about the goal, the better I can help.

2

We scope it.

I read everything you send, ask sharp questions, and tell you straight whether I am the right person for the job. If I am not, I will say so and point you somewhere better. If I am, you get a clear plan: what I will deliver, when, and what it costs.

3

I build the first draft.

This is where the 10+ years show up. I research, I write, I rewrite. You get work that is accurate, original, and built for the audience you are trying to reach, not filler dressed up as content.

4

We refine and deliver.

You review, you tell me what to adjust, and I revise until it is right. Then it is yours: clean files, ready to publish, with everything you need to put it to work.

Frequently Asked Questions

  • Every project is scoped individually, because a product description and a white paper are not the same job. Once I understand what you need, you get a flat quote for the full project. No hourly meters running, no surprise invoices.

  • It depends on the project and my current queue. A single article is usually days, not weeks. Larger builds get a firm timeline before we start, and I treat every deadline I commit to as a promise. If you have a hard date, tell me up front and I will tell you straight whether I can hit it.

  • Fill out the form below or email zane@zanesampson.com. Tell me what you need and what winning looks like. I reply personally, within 12 hours, and we go from there.

  • You talk to me, the person doing the work, not a middleman. Every reply comes from me personally, by email, and I answer my own messages. You will always know where your project stands and what comes next.

  • Yes. I read every inquiry personally and I reply within 12 hours. If something needs a longer answer, I will tell you when to expect it, so you are never left guessing.

  • Enough to make it right. My process is built to get it close on the first draft, and revisions are part of the deal, not an upsell. We keep going until the work does what you hired it to do.

  • Health, wellness, supplements, and natural products are home turf. That is where my 10+ years live: retail floors, brand ownership, consulting, and content. If your project touches a different space, ask anyway. If I can do it well, I will. If I cannot, I will tell you.

  • Yes. What you share with me stays with me. If you need a formal NDA before we talk details, send it over and I will sign it.

Tell me about your project.

Let's make your content the reason they buy.

You already know what your audience needs to hear. I know how to say it so they listen, trust, and act. Tell me about your project and let's build something worth reading.

Start your project

Prefer to see my work history first? Find me on Contra

Or just email me: zane@zanesampson.com